In June 2024, The Project, Australia’s popular current affairs and entertainment program on Network 10, aired a story highlighting the struggles of women living with chronic urinary tract infection (UTI). Despite debilitating symptoms, many are misdiagnosed or dismissed, as current tests and medical guidelines often fail to detect persistent infections. The segment underscores the urgent need for greater awareness, research and effective treatment options, giving a voice to those whose pain has long been overlooked.